Techniques for measuring peer-to-peer (p2p) networks

ABSTRACT

Techniques for measuring Peer-To-Peer (P2P) networks are provided. P2P are initially seeded with links to feigned content. As a P2P participant accesses a link, metrics are recorded about the P2P network being used by the participant. The metrics are used to form measurements to compare different P2P networks relative to one another.

PRIORITY APPLICATIONS

The present application is a continuation of and claims the benefit of priority under 35 U.S.C. §120 to application Ser. No. 13/219,855 entitled: “Techniques for Measuring Peer-To-Peer (P2P) Networks,” filed on Oct. 29, 2011, which is a continuation of and claims the benefit of priority under 35 U.S.C. §120 to application Ser. No. 11/315,107 entitled: “Techniques for Measuring Peer-To-Peer (P2P) Networks,” filed on Dec. 21, 2005, both of which are incorporated by reference herein in their entirety.

TECHNICAL FIELD

The invention relates generally to data processing and more specifically for techniques for measuring Peer-To-Peer (P2P) Networks.

BACKGROUND

Peer-to-Peer (P2P) networks are virtual communities on the Internet where participants directly connect with one another or where they use an intermediate service to directly connect with one another. P2P has been the subject of much public debate and concern, since it provides participants the ability to share files and information with the potential of being undetected in the process.

The primary concern comes from content owners that distribute music, movies, literary works, etc. One of the more recent and high profile incidents occurred when Napster® was essentially stopped from distributing music over its P2P services for free. After this highly publicized case, many P2P networks have put checks and balances in place and have partnered with content owners to distribute copyrighted content for nominal fees. Although some abuses still remain within the P2P communities.

The entertainment industry has also realized that stopping P2P networks is not practical and in fact not presently a viable legal option. Moreover, even assuming P2P networks could be legally stopped, the publicity backlash could be devastating to the entertainment industry. As a result, content owners are trying to become active participants in P2P communities and trying to leverage the technology to their benefit for purposes of increasing sales and retaining customers.

Yet, little is known about P2P networks and even less is known about any given P2P network relative to another or remaining P2P networks. In most cases, the information about the characteristics for a given P2P network is only obtainable from the given P2P's provider, such as Napster®, Gnutella®, etc. The problem with this is that these providers may embellish their P2P's characteristics for purposes of appearing more significant than they actually are. But, quality information about P2P networks is vital to content owners and their business investment and marketing decisions.

Accordingly, improved techniques for measuring P2P networks are desirable.

SUMMARY

In embodiments, techniques for distributing and monitoring various content are presented. More specifically, and in an embodiment, a Peer-To-Peer (P2P) network measuring system is provided. The P2P network measuring system includes a P2P flooder, a P2P uploader, and a measuring service. The P2P flooder distributes links to content over a plurality of P2P networks. The P2P uploader records metrics from specific participants of the P2P networks when the participants attempt to acquire the content by accessing the links. The links point to the P2P uploader and the measuring service evaluates the metrics to develop measurements with respect to the P2P networks relative to one another.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a diagram of a Peer-To-Peer (P2P) network measuring system, according to an example embodiment.

FIG. 2 is a diagram of a method for measuring P2P networks, according to an example embodiment.

FIG. 3 is a diagram of method for gathering metrics for P2P networks, according to an example embodiment.

DETAILED DESCRIPTION

FIG. 1 is a diagram of a Peer-To-Peer (P2P) network measuring system 100, according to an example embodiment. The P2P network measuring system 100 is implemented in a machine accessible and readable medium and is accessible over a network 110. The network 110 may be wired, wireless, or a combination of wired and wireless.

The P2P network measuring system 100 includes a P2P flooder 101, a P2P uploader 102, and a measuring service 103. The components interact over a Wide Area Network (WAN) 110, such as the Internet, with a plurality of P2P networks 111A-111B and their participants 112A-112B, respectively. The P2P network measuring system 100 submits bogus links or references to content over the network 110 and when the participants 112A-112B attempt to access the link, metrics are gathered about the P2P networks 111A-111B and measurements are derived to draw some conclusions about each of the P2P networks 111A-111B relative to one another. Each of these components and their interactions will be discussed in tum.

The P2P flooder 101 is designed to distribute a reference to content to a variety of P2P networks 111A-111B. Distribution may occur in a variety of manners. For example, a sampling of known participants 112A-112B associated with the P2P networks 111A-111B may have the reference broadcast to them. Still further, the reference may be posted to known sites or bulletin boards associated with services that administer the P2P networks 111A-111B. In another case, the reference may be sent to all known participants 112A-112B without regarding to any sampling or seeding mechanism. In some embodiments, a combination of techniques may be used by the P2P flooder 101 to distribute the reference to the content.

The reference or link to the content identifies content that is determined to be universally of interest to the participants 112A-112B. For examples, Beatles music may be determined to have universal appeal. The reference pretends to be a link to the content, when in fact it is a link to the P2P uploader 102 and no content is actually available to the participants 112A-112B via the reference. The point of distributing the reference it to attract as much attention as possible from each of the participants 112A-112B who receives the reference. Surveys and other mechanisms such as revenue figures may be used to determine a piece of content that has a universal or popular appeal to a wide variety of users/participants 112A-112B.

The reference may even be accompanied with accompanying text or advertisements for attracting the participants 112A-112B to activate the reference/link for purposes of attempting to acquire the content. But, the content is not supplied to the participants 112A-112B; rather, when participants 112A-112B activate the reference/link believing that they will receive the content, they are in fact directed to the P2P uploader 102.

The P2P uploader 102 is designed to process activated references for the content. It is noted that the P2P uploader may actually be replicated and processed on the network 110 at a variety of locations in duplicate. That is, each P2P uploader may be processed to handle a particular P2P network 111A-111B or to process some subset of P2P networks 111A-111B.

The P2P uploader 102 performs a variety of metric gathering operations when it receives an activated reference from a participant 112A-112B. When a participant 112A-112B attempts to download content by activating the reference, the P2P uploader 102 can detect the identity of the participant 112A-112B, perhaps the bandwidth connection of the access request, the P2P network 112A-112B from which the attempt is coming, the date and time of the attempt, the name of the content the participant 112A-112B was attempting to download, the identity of the P2P flooder 101, and a variety of other metrics.

The P2P uploader 102 communicates the metrics being gathered from the access attempts to the measuring service 103. The P2P uploader 102 will also notify the requesting participants 112A-112B over the network 110 that the content being requested is not available or that the download service is currently busy. In this way, the participants 112A-112 b will not be aware of what the P2P uploader 102 is doing or that metrics were even being gathered with the request.

The measuring service 103 can use the metrics to generate a variety of measurements, conclusions, and/or reports about the content that the participants 112A-112B were attempting to download, about the participants 111A-111B, and about the P2P networks 111A-111B relative to one another.

For example, if the purported content was one associated with universal appeal, then the measuring service 103 may, after some predefined period of elapsed time, determine that one P2P network 111A or 111B is larger than that of another P2P network 111A or 111B. This can be done based on the number of attempted downloads that the P2P uploader 102 received from each of the two P2P networks 111A and 111B, such that the largest amount of downloads may be used to conclude a largest P2P networks 111A or 111B relative to the other P2P networks 111A or 111B.

In another example, responses gathered from participants 112A or 112B from one particular P2P networks 111A or 111B may be used to develop a profile. Thus, if the majority of participants 112A or 112B do not have broadband access or have less than another P2P network 111A or 111B, then conclusions or profiles may emerge. Such information may prove valuable to advertisers or to content providers, where a P2P network 111A or 111B with more broadband access may be more inclined to download large movie files than one with less broadband access.

In fact, other profiles that may be beneficial to the content owners or advertisers may also be derived from the metrics. For example, a general preference for a certain type of content, such as music may emerge for some P2P networks 111A or 111B whereas other networks 111A or 111B prefer movies. Preferences and profiles may also be derived about a specific participants 112A or 112B or about collections of participants 112A or 112B.

The measuring service 103 may also generate reports about specific types of contents that were associated with the references or links distributed by the P2P flooder 101. For instance, suppose a particular content provider wants to gauge the popularity of a movie release or attempt to identity the extent to which illegal download attempts are being made with a particular P2P network 111A or 111B or with respect to the groups or P2P networks 111A and 111B. These customized reports may be supplied to subscribing content owners.

Still further, the measuring service 103 may interface to an alerting or notification service or act as an alerting service itself. In this manner, content owners or advertisers may sign up for alerts, to identity when certain predefined thresholds are reached, such as one million download attempts for a particular piece of content.

Essentially, the P2P flooder 101 floods each P2P network 111A and 111B with spoof results for a particular piece of content. That content may be viewed as background in a sense that its popularity is roughly constant across the P2P networks 111A and 111B.The P2P flooder 101 is linked via the reference or link sent to the participants 112A and 112B back to the P2P uploader 102.

In some embodiments, the P2P flooder 101 may be intermediately linked to an application, such as a searcher, that ensures the proportion of results (access attempts) coming from each instance of the P2P flooder 101 is constant in time and across the P2P networks 111A and 111B.

In an embodiment, there may be multiple instances of the P2P flooders 101 and the P2P uploaders 102. The multiple instances cooperate with one another to distribute the feigned reference to the content and to gather the metrics from results or access attempts. The metrics gathered by the P2P uploaders 102 are centralized via the measuring service 103. The measuring service records the metrics and may be used to synthesize the metrics or mine the metrics to derive valuable statistical conclusions about the P2P networks 111A and 111B relative to one another.

It is now apparent how statistical and valuable information may be gathered about P2P networks 111A and 111B independent of P2P network enterprises. The techniques presented herein are more useful than traditional crawling techniques and are more efficient requiring less resources and processing.

FIG. 2 is a diagram of a method 200 for measuring P2P networks, according to an example embodiment. The method 200 (hereinafter “P2P measuring service”) is implemented in a machine-accessible and readable medium and is accessible over a network. The network may be wired, wireless, or a combination of wired and wireless. The P2P measuring service implements, among other things, the components of the P2P network measuring system 100 of the FIG. 1.

The P2P measuring service may be implemented as instructions. The instructions when accessed by a machine perform the processing depicted in FIG. 2. Moreover, the instructions may be stored on removable media that when interfaced to a machine are uploaded to the machine and processed. In other cases, the instructions may be fabricated within memory or storage of one or more machines. Still further, the instructions may be downloaded from on machine and processed on another machine. It is also noted that some portions of the instructions may process in duplicate on a variety of different machines dispersed over a network. Thus, the instructions may be considered distributed and threaded in the sense that some portions of the instructions may process in parallel on different machines and at the same time.

At 210, the P2P measuring service distributes a feigned reference to content to a plurality of P2P networks. The content may be selected based on surveys or analysis to determine content this is generally viewed as universally popular across a plurality of P2P networks and across participants within any given P2P network. This provides a good statistical evaluation for the analysis of the P2P measuring service.

According to an embodiment, at 211, the distribution may occur by seeding a list of nodes associated with select participants of the P2P networks. That is, a given or known set of P2P participants may be further reduced and a sample set of the participants obtained, this sample set is then provided the feigned reference to the content. The idea is that the sample set provides a good representation of the known P2P networks and thus the nodes or participants associated with the sample set may be used to perform the analysis of the P2P measuring service.

In another embodiment, at 212, the P2P measuring service may distribute the feigned reference to the content by posting the reference on sites or bulletin boards, which are regularly frequented by the participants of those P2P networks. In this manner, the distribution may occur on the assumption that a good sample of participants will visit the site and attempt to access or download the feigned content.

In yet another embodiment, at 213, the P2P measuring service may obtain and use a known list of selective participants for P2P networks and may use that known list to distribute the feigned content reference. This may be done by sampling or monitoring P2P networks and their sites and gathering a list of participants (users) of those networks. The feigned reference may then be sent to the known list of participants.

It is to be understood that other techniques may be used to determine participants that are to receive the feigned content reference. Each such technique that permits the feigned content reference to be adequately distributed to some significant sample of participants of P2P networks are intended to be included with the teachings presented herein.

At 220, the P2P measuring service receives attempts to access the content from the participants of the P2P networks. That is, the participants that received the feigned reference attempt to actually activate the reference and download the spoofed content. At 221, the participants are notified that the content is unavailable. This may occur in a variety of manners. For example, a message may indicate that the service for downloading is busy or that the content is unavailable. The message sent to the participants may also vary so as to not raise the suspicion of the participants. Moreover, the feigned references may not all point to a same download site and may be varied so as to not raise the suspicion of the participants.

At 230, the P2P measuring service gathers metrics from the participants in response to their attempts to download the spoofed content. Examples of metrics were supplied above with the discussion of the P2P network measuring system 100 of the FIG. 1. Again, some of these metrics may include date and time information, identity of the participant, identity of the P2P network, identity of the content associated with the feigned reference, bandwidth connection of participant, environmental configuration of the participant, and others.

At 240, the P2P measuring service synthesizes measurements for each P2P network in response to the metrics. The measurements are relative that is if there are only two P2P networks being compared, such as A and B, then measurements may indicate such things as A is bigger than B, B has more broadband connections for its participants, B is more interested in music, and the like. Examples of measurements or conclusions that may be drawn in response to the metrics were presented above with the measuring service 103 of the P2P network measuring system 100 of the FIG. 1.

According to an embodiment, at 250, the P2P measuring service can subsequently custom package and/or publish the measurements. That is, the P2P measuring service may sell or distribute custom reports to select content owners or advertisers. The information may even be used to publish a rating or profile for a P2P network. So, a P2P network may be profiled and rated and the information published and sold to subscribers. The P2P measuring service may also alert subscribers when certain thresholds or measurements are obtained.

The P2P measuring service permits more reliable conclusions and quality metrics to be derived for P2P networks. This information may prove to be invaluable to content owners and advertisers. It may also be valuable to the P2P networks to improve their services.

FIG. 3 is a diagram of method 300 for gathering metrics for P2P networks, according to an example embodiment. The method 300 (hereinafter “P2P metric service”) is implemented in a machine-accessible and readable medium and is operational over a network. The network may be wired, wireless, or a combination of wired and wireless.

The P2P metric service represents alternative processing to the method 200 of the FIG. 2. That is, the processing of the P2P metric service may be viewed as the some aspects of the P2P uploader 102 and the measuring service 103 of the P2P network measuring system 100 of the FIG. 1. The method 200 and other aspects of the P2P network measuring system 100, such as the P2P flooder 101 were described with the processing of the method 200 of the FIG. 2.

Again, similar to the method 200. The P2P metric service may be implemented as instructions. The instructions can reside on removable media, on network storage devices and downloaded, or fabricated within memory or storage of machines.

At 310, the P2P metric service receives access attempts from participants of P2P networks that are attempting to access content, which the participants believe to be available for download but which is actually spoofed for purposes of gathering metrics about the participants and their P2P networks.

Once the P2P metric service has received a request to download the spoofed content, at 320, the P2P metric service is in position to acquire metrics from the requesting participants.

According to an embodiment, at 321, a variety of metrics may be gathered. These metrics may include information about the P2P network to which the requesting participant is associated, information about the participant, information about broadband connections for the participant, data and time information that the access attempt was received, and the like. In fact, the metrics may be used to develop a profile or preference for the participant and for the P2P network (when combined with other access requests for the same content from other participants of the P2P network).

At 330, the P2P metric service notifies the requesting participants that the content is unavailable. That is, the content was never really accessible and the participants are notified in such a manner that they do not realize this fact; the participants believe that some other problem has occurred, which prevents the participants from immediately downloading the content. The notification message maybe varied to continue to perpetuate the ruse for other spoofed content associated with additional iterations of the P2P metric service.

At 340, the P2P metric service records the metrics acquired, at 330, for subsequent analysis and/or mining activities. Some analysis or mining activities are also depicted in the FIG. 3. These examples are not intended to be exhaustive as other activities may exist and are intended to fall within the scope of the teachings presented herein.

According, at 350, and as one example, the P2P metric service may elect to use the recorded metrics to generate a relative size determination for each of the P2P networks relative to the other remaining P2P networks. In another example, at 360, the P2P metric service may derive relative and general profiles and preferences with respect to each of the P2P networks and their corresponding participants. At 370, customized reports may also be generated for targeted content owners, associations of content owners, advertisers, and the like. Still further, at 380, the relative sizes of the P2P networks determined at 350 may also be used to estimate a largest P2P network selected from the pool of evaluated P2P networks.

In an embodiment, at 390, the processing of the P2P metric service may conclude after some predefined event or condition is determined. For example, the P2P metric service may process for N number of days or until a certain percentage of access attempts are received relative to the number of spoofed content references that was initially flooded on the P2P networks.

It should also be noted that the response rate and metrics may be used to improve the flooding mechanism that was discussed in detail with the method 200 and the P2P network measuring system 100 of the FIGS. 2 and 1, respectively.

It is now understood how a more intelligent and statistical approach may be used to gather quality information and metrics about P2P networks. Conclusions or measurements drawn from these metrics may be used for a variety of useful purposes, such as feeding content owners, feeding content associations, publishing ratings, publishing profiles, publishing preferences, and the like. The content owners, associations, advertisers, and even the P2P networks themselves may subsequently consume the measurements to improve their operations with respect to the P2P networks.

The above description is illustrative, and not restrictive. Many other embodiments will be apparent to those of skill in the art upon reviewing the above description. The scope of embodiments should therefore be determined with reference to the appended claims, along with the full scope of equivalents to which such claims are entitled.

The Abstract is provided to comply with 37 C.F.R. §1.72(b) and will allow the reader to quickly ascertain the nature and gist of the technical disclosure. It is submitted with the understanding that it will not be used to interpret or limit the scope or meaning of the claims. In the foregoing description of the embodiments, various features are grouped together in a single embodiment for the purpose of streamlining the disclosure. This method of disclosure is not to be interpreted as reflecting that the claimed embodiments have more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive subject matter lies in less than all features of a single disclosed embodiment. Thus, the following claims are hereby incorporated into the Description of the Embodiments, with each claim standing on its own as a separate exemplary embodiment. 

1. A system comprising: a machine configured with a Peer-To-Peer (P2P) flooder executing on the machine; and the machine also configured with a P2P measuring service executing on the machine, the P2P flooder configured to distribute feigned content references to content to P2P participants over P2P networks, each feigned content reference points to the P2P measuring service, when the P2P participants activate the feigned content references the P2P measuring service records metrics from the P2P networks and the P2P participants, the P2P measuring service evaluates the metrics to develop general content preferences that aggregate content preferences over a plurality of P2P participants, the general content preferences being associated with content provided by particular advertisers or content providers.
 2. The system of claim 1, wherein the P2P measuring service evaluates the metrics to develop additional profiles and ratings for each of the P2P networks.
 3. The system of claim 2, wherein the P2P measuring service is to develop the additional ratings for each P2P network relative to remaining ones of the P2P networks.
 4. The system of claim 1, wherein the P2P measuring service is to evaluate the metrics to develop metrics for each of the particular advertisers or content providers.
 5. The system of claim 1, wherein the P2P measuring service is to evaluate the metrics to develop a preference for a type of content emerging as a preference in each of the P2P networks.
 6. The system of claim 1, wherein the P2P measuring service uses the metrics to establish measurements from each of the P2P networks.
 7. The system of claim 6, wherein the P2P measuring service uses measurements to estimate a size for each of the P2P networks relative to the other remaining P2P networks.
 8. The system of claim 1, wherein the developed general content preferences are used to perform targeted advertising or customized content selection and delivery based on the general content preferences.
 9. A method comprising: receiving, by a machine, attempts to access content from Peer-To- Peer (P2P) participants of a plurality of P2P networks; gathering, by the machine, metrics from the P2P participants and the P2P networks in response to the attempts; and evaluating, by the machine, the metrics to develop general content preferences that aggregate content preferences over a plurality of P2P participants, the general content preferences being associated with content provided by particular advertisers or content providers.
 10. The method of claim 9, wherein receiving further includes identifying the attempts and requests for content.
 11. The method of claim 9 further comprising using the metrics and the attempts for the content to develop a preference for a type of content for each of the P2P networks.
 12. The method of claim 9 further comprising developing ratings for each of the P2P networks relative to one another based on the metrics.
 13. The method of claim 9 further comprising developing metrics for each of the particular advertisers or content providers.
 14. The method of claim 9 further comprising developing ratings for each of the particular advertisers or content providers relative to one another based on the metrics.
 15. The method of claim 9, wherein the developed general content preferences are used to perform targeted advertising or customized content selection and delivery based on the general content preferences.
 16. A non-transitory computer-readable medium having instructions thereon, the instructions when processed by a machine cause the machine to: receive attempts to access content from Peer-To-Peer (P2P) participants of a plurality of P2P networks; gather metrics from the P2P participants and the P2P networks in response to the attempts; and evaluate the metrics to develop general content preferences that aggregate content preferences over a plurality of P2P participants, the general content preferences being associated with content provided by particular advertisers or content providers.
 17. The computer-readable medium of claim 16, being further configured to identify the attempts and requests for content.
 18. The computer-readable medium of claim 16, being further configured to use the metrics and the attempts for the content to develop a preference for a type of content for each of the P2P networks.
 19. The computer-readable medium of claim 16, being further configured to develop ratings for each of the P2P networks relative to one another based on the metrics.
 20. The computer-readable medium of claim 16, being further configured to develop metrics for each of the particular advertisers or content providers. 